Badir - BADIR Market Access and Soft Landing Program

BADIR Market Access and Soft Landing Program

The BADIR Market Access and Soft Landing Program aims to help international SMEs gain access to the Saudi market and where appropriate facilitate local Saudi collaboration. The Program works closely with local partners in Riyadh who have experience in assisting overseas companies with market feasibility and market orientation in Saudi Arabia.


Eligibility to the Program

  • The company must be an established company in their local country
  • The company must be generating sales in their local country
  • The company must have the potential to offer knowledge transfer and employment of Saudi nationals.
  • The company must have the potential to offer technology, product and service transfer
  • The company must have a willingness to collaborate were appropriate with local Saudi companies


Soft Landing Services

Initially BADIR conducts a Market Fit Analysis and issues a Report including recommendations. If the client wishes to proceed the next step is to make a Market Orientation Visit including visas and accommodation. The aim is to meet relevant contacts and review the market potential and entry strategy.

A wide range of other BADIR services can be accessed for ongoing support including:

  • Agreed ongoing consultancy support, visa, residential and commercial accommodation
  • Facilitated access to public and private sector networks and contacts
  • Assistance with government regulations and licenses
  • Access to marketing, technology, accounting, legal, HR, IT and translation support
  • Access to finance and potential investors / partners (including investment pitch presentation development)

Market Access and Soft Landing Process

Saudi Market Fit Assessment Study includes:

  • Legal situation analysis
  • Market analysis
  • Market validation
  • Competitor intelligence
  • Opportunity identification
  • Recommendations


Market Orientation Visit includes:

  • Saudi cultural and business orientation
  • Visa arrangements
  • Accommodation in the Soft landing Program Executive Residency including networking dinners and transport arrangements
  • Accompanied planned meetings to potential customers, potential partners, suppliers and other relevant contacts Business Support Services (access to office, internet, telecommunications, office facilities and secretarial services) Final review meeting including decision on next steps and market entry strategy

To apply for the Soft-Landing Program, Please fill the form and send it to

Download the form Click Here